Senior product executive specializing in digital subscriptions, AI-driven growth, and monetization across consumer tech. Proven track record scaling revenue, engagement, and product teams at Hallmark, Dow Jones/ The WSJ, and Financial Times.
As the Vice President of Product at Hallmark Media, Alyssa and her team work to bring joy and connection to Hallmark Subscribers through digital experiences.
Previously, as the leader of the subscription and strategic initiatives product teams at Dow Jones, she oversaw the end-to-end subscription journey, partnerships, personalization, affiliate revenue (WSJ Buy Side), and the expansion of audio/video experiences across The Wall Street Journal, MarketWatch, and Barron's. She successfully launched various digital experiences and product offerings across web, app, and external platforms while building high-performing and motivated teams. In an earlier role, she directed The Wall Street Journal's R&D team, harnessing emerging technology like AI/ML for ambitious journalism projects. Her efforts earned several esteemed journalism awards and resulted in significant efficiency gains and improved satisfaction among newsroom users.
A staunch advocate of data-driven and user-centric decision-making, she founded the editorial development team at Barron's, significantly accelerating the magazine's digital transformation while shaping its coverage and formats. Furthermore, she played a pivotal role as a founding member of the audience engagement team at the Financial Times.
HALLMARK | Vice President of Product Management, Hallmark Media
DOW JONES | Vice President of Product Management, Subscriptions & Strategic Initiatives | Earlier roles included: Director of Product, Chief of Research & Development, and Audience Managing Editor.
FINANCIAL TIMES | Advanced through various roles driving digital transformation and editorial innovation across global markets.
LONDON BUSINESS SCHOOL, M.Sc. in Management, London, UK
MCGILL UNIVERSITY, B.A. with Distinction in Psychology and Economics, Montréal, CA